Sr. Product Marketing Manager,
Palo Alto
“The role has definitely more freedom than I expected. Working closely with management and the marketing team gives me the opportunity to share my initiatives. So it was a positive surprise. ”
Roberto joined as Sr. Product Marketing Manager in Jumio's Palo Alto office in March 2019.
Q: What do you do at Jumio and what does that involve?

A: I’m the Product Marketing Manager for all the products of the Jumio product portfolio. A part of my job is to promote the key features and benefits of Jumio’s products to the external world: preparing technical blogs, webinars and content for e-books and other customer collaterals. Another aspect is to understand the ecosystem and competitive landscape to provide technical product positioning and training to our sales team so that they are well equipped in their customer interaction and success.

Q: What was Jumio’s selling point for you – What made you say “I wanna work there!”?

A: I was very interested in the industry Jumio is in: Online Identity Verification. I liked the market potential, the fact that the company is growing and there is a lot of opportunity to grow. I also was very impressed with the people I met at Jumio during the interview process.

Q: How does your work environment differ from other companies you’ve worked for in the past?

A: In some of the more traditional companies, with 30K or maybe 40K employees, there was much more structure. Things moved slowly: before making a decision you needed to ask authorization to committees of people. In Jumio we don’t have that: you have more freedom to do anything new that you think makes sense for the company to succeed. In the future, when the company grows, having more structure will be helpful but right now the individual initiatives can be shared and quickly implemented.

Q: What are the most interesting / fun bits of the role?

A: In general I am a person who likes to learn: so I’m really interested in learning the new products that we are launching and the advanced technologies such Artificial Intelligence that we are developing, I also like interfacing with the ecosystem and come up with strategies about how to position Jumio products to the customers. We are a global company, so in every region there are different regulations, requirements and different fraud types: discovering and understanding what works for each different region is very interesting.

Q: What’s the secret to being good at your job?

A: I think you have to be interested in the products, curious about the technology and also should like problem solving. It’s definitely helpful to have an engineering background. Personally I have an engineering background and I can understand the technical problems and the solutions. It is really helpful to promote the product features to customers and to the market.

Q: What didn’t you expect about the role ?

A: The role has definitely more freedom than I expected. Working closely with management and the marketing team gives me the opportunity to share my initiatives. So it was a positive surprise.

Q: What challenges did you face and what did you learn from that?

A: Before joining Jumio I had experience in biometrics, but did not know much about Online Identity Verification. So I had to quickly learn about the cybersecurity and fintech spaces, come up to speed with a lot of market study and homework before I could succeed in delivering solutions to my peers, internal customers and stakeholders.

Q: What would you say to potential employees wanting to work at Jumio? What qualities should they have?

A: They should be committed to work hard, to share information and open communication. They need to have a humble attitude to collaborate and always be open to learn from others.